As you probably know, Apple has an app download limit for users downloading over 3G. Up until recently, this limit was 10 MB. If your app's file size exceeds the limit, users attempting to download it over 3G receive an error and must try again later over wifi. Needless to say, this can lead to frustrated users and lost sales and if you can get your app under this limit, it's definitely worth the effort.
So, when we submitted our latest update of Pig Rush to Apple for review, we worked hard to get it under the (then) 10 MB 3G app download limit.
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