Posts in Events (28)

ReignDesign attending GMIC Beijing 2014

gmic Matt is attending GMIC Beijing 2014 today and tomorrow, and guest-blogging for the GMIC Blog! GMIC is the major mobile internet conference in China, and this year's theme is "mobilising the next 5 billion".

You can read updates from the event on the GMIC blog or follow ReignDesign on Twitter for live updates and photos.

Building a WeChat (Weixin) robot

Matt presented a talk on Building a WeChat robot at Barcamp Shanghai Spring 2014! Here's a recap of the talk, as well as a link to download the source code of the robot.

If you'd like to skip the technical jargon and just play with the real bot, scan this QR code in WeChat and send our bot a message, or just search for "ReignDesign"!

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Now, robots are cool, but building a real robot requires lots of hardware knowledge.

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And one common topic you'll notice in today's talk is that I am quite lazy.

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So when I say "robot" I'm talking about a robot you can build with software: a chatterbot. Send a message to a WeChat account, and get a message back.

Why WeChat? WeChat is ubiqituous in China, and so it's a great way of getting your service in front of as many people as possible, without them having to download another app.

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Now you or I have personal WeChat accounts, but if we want to build a bot we need an official account. There are two types of these, Subscription Accounts and Service Accounts.

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Subcription Accounts are best for marketing purposes. You have the ability to send up to 5 "broadcasts" each month to all your followers - perhaps if you are a restaurant, you want to announce some new specials. The downside of subscription accounts is they are hidden away in the WeChat interface inside the Subscription Accounts section.

Service Accounts are listed in the main WeChat friends list. You're only allowed to send one broadcast a month. But, any time someone sends you a message, you can reply to them immediately, and also send them messages for up to 48 hours. So, if you're trying to do customer service via WeChat, or build a bot, a Service Account is a great choice.

Here's the signup form for a WeChat official account (currently Chinese only).

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You'll need to provide some basic information like name, email address, and which type of account you want. The two pieces of information that may require some effort are the 营业执照 (Company License) and 组织机构代码证 (Organization number). Right now you'll need to have a Chinese company license to apply for a WeChat official account.

After submitting all your data, be prepared to wait. It will take about 3 business days for your app to get approved.

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One you're finally approved, you have access to the WeChat API. This comes in two flavours: basic API and advanced API. The basic API provides all that we need to build a basic chatterbot!

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In the Developers section, you now need to provide a URL and Token. At the URL provided you now need to provide a simple web server. This will listen for requests from the WeChat server. So, for example every time someone sends you a message, you receive an HTTP request with the details of their message.

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For our backend server we used a simple stack running on Heroku, with Node.js and Express, but you could use any language and framework, like Ruby on Rails, or PHP.

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When you first register an application with WeChat they will send you an authorization request to your URL. This includes the token you provided earlier, plus various other OAuth credentials, and an parameter called "echo_str", which you should return if everything checks out OK.

As mentioned previously, I'm quite lazy, so to avoid having to figure out the authentication issues, I simply return the echo_str for ALL requests. This should not be recommended in a production application.

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Now, each time you receive a message to your account, you'll get an HTTP request. You may be hoping for a nice JSON payload.

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Unfortunately Tencent decided to use XML, and not very well structured XML at that.

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Here's what a typical incoming message looks like.

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You get a FromUserName and ToUserName. These are actually encrypted so you don't have access to the user's real WeChat ID. There's also a timestamp, the type of message (in this case text, but it could also be image, video or voice) and the text content.

To parse this in Node.js, we install an npm package called express-xml-bodyparser and configure Express to use it.

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Next we implement a method to handle the request. We parse the values out of the XML...

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Then we construct some XML to send back as a response. Notice that we've switched the to username and from username, to ensure the message gets sent back to the recipient. The text of our reply is "Thanks for sending me a message saying (original message)".

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How does this work? Like this!

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Now this is great, but of course version 1 of our robot is pretty stupid. How can we imbue our bot with some more intelligence?

To solve this I turned to the work of Joseph Weizenbaum.

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He was a brilliant German-American computer scientist based at MIT. In 1966 he wrote a program called ELIZA. ELIZA was one of the first programs which tried to interpret and respond to natural language inputs from users.

It did this via some basic pattern matching. ELIZA could be fed with different scripts of patterns, and the most famous of these, called "DOCTOR", imitated a psychiatrist.

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Here's ELIZA in action. You can see that ELIZA picks out certain words in a statement, and is able to formulate a reply using the words.

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Now you're just talking nonsense!
> What makes you believe now I am just talking nonsense?

Weizenburg was surprised to discover that despite the primitiveness of the logic, users became quickly emotionally involved with interacting with ELIZA.

ELIZA is a fascinating episode in computing history, and I was delighted to see that the ELIZA logic is available as a npm module. That means integrating it into my bot was very simple.

First, install the module

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Then, replace the reply logic with a new function.

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Here's the code for replying. We keep a dictionary of ElizaBot objects. That way we can give each unique user who messages us their own instance. That means the message "memory" can be kept distinct.

If this is a new user, we set up a new ElizaBot for them, and request an initial phrase like "Please tell me your problem".

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If this is an existing user, we simply call eliza.transform to get a suitable response, based on the last line of input (and previous inputs).

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Let's see how this works:

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There seems to be great potential for using ELIZA for people who are interested in app development services in Shanghai ;)

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Of course, while this is a fun example, there's lots of cool stuff you could make with WeChat robots. A robot could return weather or air quality data on demand. If a user sends you a picture, you could do image processing on that picture and send them back something really creative. The only limit is your imagination!

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To try out the ReignDesign bot, scan this QR code!


To download the source code, check out the project on GitHub

Interested in finding out more about what's possible with WeChat, mobile apps, or other new technologies like iBeacon? Contact us!

Ten Things You Need to Know About iBeacon

You may have recently heard a lot of buzz about iBeacon and Bluetooth Low Energy. At ReignDesign, we're helping our clients make sense of this new technology, and how it can be used to making great location-aware mobile experiences.


Kirsten Osolind, President and COO of re:invention consulting, recently said  “Beacon technology will improve the way consumers use smart phones and transform numerous industries by solving the indoor geo-location challenge. It has great potential to facilitate better mobile payments thereby disrupting the whole credit card ecosystem because of its range.”

We're compiled 10 interesting facts that you need to know about iBeacons.

1. iBeacons are tiny

iBeacons are very small. To give you an idea, here's a Lego man holding an iBeacon in the ReignDesign office. This means it's easy to hide an iBeacon discreetly in a store or at an event.

2. iBeacons have very long battery life

iBeacon uses the "Bluetooth Low Energy" technology. Low energy means that a iBeacon can run off a single standard lithium battery for 1-2 years. You don't need to worry about an external power supply.

3. Most modern smartphones support detecting iBeacons

iOS devices including the iPhone 4S, 5, 5C and 5S, the iPad 3 and later, iPad Mini, all support iBeacons. iBeacon is Apple's brand name for this technology, but iBeacons work fine with Android devices too! Many Android devices running Android 4.3 or later detect iBeacons, including the Samsung Galaxy S3/S4/S4 Mini, Samsung Galaxy Note 2/3, HTC One, Nexus 4, 5 and 7.

4. You don't need an internet connection

iBeacons use Bluetooth. A device with Bluetooth switched on can detect iBeacons in range and pop up a notification or unlock content, even if there is no Internet connection. Of course, the content needs to be already included in the app. If there is Internet available, the app can do more advanced things, such as pulling live content from a website in response to detecting an iBeacon.

5. iBeacons work well indoors

Most smartphones use "assisted GPS" to determine a user's location. This uses a combination of the satellite GPS system, and local wifi and cellular tower signals to obtain a location. This isn't ideal: GPS only works outdoors, and wifi/cellular location is very rough. AGPS can tell you you are in a shopping mall, but not which store you are in. iBeacon is perfect for this scenario. Each iBeacon has a range of about 30m. For example, in a shopping mall, an iBeacon could be placed above the entrance to each store. A shopping mall app could then tell the user which store they are located nearby.

6. Big brands are already using iBeacons

Major League Baseball (MLB) is the major league professional baseball organization in the US. MLB first installed iBeacon technology at Petco Park and Dodger Stadium. By Opening Day of the 2014 season, 20 ballparks were equipped using iBeacon technology. Baseball fans can use the iBeacons with the app At The Ballpark.

Westpac Banking Corporation is a major Australian bank. They're rolling out iBeacon technology in branches. iBeacon will be used to send customers alerts with special offers and other incentives on their device when they are in or near a branch.

Apple themselves are also finding ways to use to offer targeted information to passing users via app notifications or in-app content. Recently, Apple introduced physical iBeacons at its retail stores. Beacons are placed throughout the store and as a customer walks around, the beacons trigger messages to the customer’s iPhone. A customer can scan an item they want and pay for it from their phone using the Apple Store app; the app too uses beacon technology.

7. iBeacons need an app to work

An iBeacon simply broadcasts a number of identifiers. For example:

{ uuid = "74278BDA-B644-4520-8F0C-720EAF059935"; major = 65504; minor = 65505; }

Now if we want a user's device to do something interesting when this beacon is detected, like pop up a coupon for a store, or unlock a video, we need an app. If the user hasn't downloaded your app, they won't see your iBeacons. When the app is launched, it can register which beacons it is interested in, for example any beacons with uuid "74278BDA-B644-4520-8F0C-720EAF059935" could cause a notification to pop up.

8. When you get close to an iBeacon, you can pop open a notification, even if the app is not running

When a user with your app installs comes close to an iBeacon, your app is notified. What happens next depends if the user has your app open: If they don't have the app open, your app is launched in the background. You can still do certain tasks like popping up a local notification. unlock For example, imagine a restaurant installs iBeacons at the entrance to each store. Customers with the app installed can receive a notification when they arrive. In a more advanced scenario, the app could make a web request to check if there are any active promotions. Only if there is a promotion relevant to the current user would the app pop up a notification.

9. If your app is running, you can unlock content based on beacon location

If your app is running, you can not only detect the location of beacons, but even see how far away they are using "ranging". This opens up many exciting possibilities. For example, imagine guests at an auto show. Each car model has an iBeacon attached. When guests holding an iPhone or iPad approaches the car, a video in the app can automatically play.


10. Choose a partner who understands this technology.

iBeacons are a new technology, and it pays to choose the right partner. ReignDesign is already working with a number of brands and agencies in Shanghai and around the world in deploying iBeacon-enabled apps. We have iBeacons in our office right now, and we're happy to give you a demonstration of this exciting technology. Get in touch today!

Happy Year of the Horse! 新年快乐!

To kickoff the CNY celebrations, ReignDesign sponsored a lion dance for our friends in Park Space to enjoy. IMG_0284

To reserve the red and yellow clad lions, Fluxa and Matt used their Uber taxi app. Instead of booking a taxi, they requested a lion dance. Brilliant idea! IMG_0075


Like all CNY celebrations, this party was loud! And these guys were excellent!IMG_0093


Sadly, not everyone can be a skilled musician. IMG_0288

ReignDesign would like to wish you and your loved ones a happy, healthy, and prosperous year of the horse!IMG_0061


Not Your Usual Angel Investor: Supporting Prostate Cancer Research for Movember

The gents at ReignDesign have been doing their bit during the month formerly known as November, by growing moustaches and raising money for men's health charity as part of Movember!

Our chosen charity is Prostate Cancer UK, who support world-class research into prostate cancer, and also spread awareness of the disease and provide support for sufferers.

Here we are at the start of the month, clean-shaved in our group photo!


The other team members pledged money if Matt would come to work in an angel costume. So he did!

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We also teamed up with our friends at Kakadu Shanghai! We organised two barbecues and a scavenger hunt around Shanghai, with the proceeds going to charity.


And here are the guys at the end of the month, sporting a dashing variety of moustaches.


While we had a lot of fun over the month, there's a serious message here. Men can often be too embarrassed to talk about their health problems or ignore symptoms. So it's important we get the message out that it's OK to discuss things like prostate cancer, and to see your doctor if you're worried about anything!

By the 30th Movember, we raised an amazing 1,267 USD for Prostate Cancer! If you'd like to donate, you can still donate via Matt's JustGiving page.