We've heard buzz about improvements to Apple's release process resulting in shorter review periods, but this is the first time we've experienced it directly.
Last night, we submitted a major update of our addictive game Pig Rush to Apple for review. At 7:17 PM we received the standard notice that it was Waiting for Review:
This morning, we received an email at 7:56 AM that the app was already approved and ready for sale:
In disbelief, we checked iTunes Connect and the App Store to confirm. Sure enough, Pig Rush 1.2 is out, a mere 12.5 hours from the time of submission. I can't think of any reason why it was approved so quickly, considering that recent minor updates to our other apps took over a week. That said, hopefully this will become the norm!
Pig Rush 1.2 is available on the iTunes App Store: iTunes App Store link ($0.99)
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