A few weeks back we released a major update to our loveable little pig game, Pig Rush. We've received a ton of great feedback from users all over the world, and the response has been great.
That said, it still took us by surprise to see Pig Rush featured in Apple's New and Noteworthy section in the US App Store. Thanks Apple!
Next stop, "What's Hot!" section!
As you probably know, Apple has an app download limit for users downloading over 3G. Up until recently, this limit was 10 MB. If your app's file size exceeds the limit, users attempting to download it over 3G receive an error and must try again later over wifi. Needless to say, this can lead to frustrated users and lost sales and if you can get your app under this limit, it's definitely worth the effort.
So, when we submitted our latest update of Pig Rush to Apple for review, we worked hard to get it under the (then) 10 MB 3G app download limit.
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Over the weekend, Apple quietly made a major design update to the App Store. On the surface, these changes seem purely aesthetic.
Users will notice that app pages now focus on the visuals, and a cleaner white background makes everything easier to read. The content that's important to most users - images, ratings, and company links - are now much more prominent.
If you're a developer selling your app through the App Store however, these changes will have a significant impact on how you present and market your app.
So, what's changed and what should you consider doing about it?