When I'm explaining to people what ReignDesign does, nothing makes their eyes like up like mentioning that we develop iPhone apps (for the record, we do lots of other cool things too). The conversation will then inevitably turn to
I have a cool idea for an iPhone app - it's like Facebook... for knitters! with GPS!
Everyone has great ideas for iPhone apps... but how to evaluate which ones make sense to spend the time developing and promoting? In an attempt to solve this problem, we developed a standard analysis - the 6 C's -to apply to mobile app ideas in six categories: customers, competition, cost, community, complexity and cool.
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