About the client
World class hospitality with iconic service and artistry.
For over 65 years, Dusit International has been synonymous with world-class hospitality, delivered with the iconic touches of service and artistry of Thailand.
Dusit International currently operates 29 hotels around the world and has 42 confirmed projects in the pipeline across four distinctive brands: Dusit Devarana, Dusit Thani, dusitD2, and DusitPrincess.
“How can we design an app which feels like a luxury product, not a generic hotel app?”
Many hotel apps are text-heavy, with long lists of amenities. Yes, the room has a hairdryer and a minibar, but guests want to get the feel of a hotel at a glance.
We created a design which let the beautiful ambience of Dusit's resorts and hotels shine through. Big edge-to-edge pictures fill the display, optimized for mobile phone screens, while key amenities that guests actually care about, like free wifi, are summarized as icons.
“We'd struggled to find an app vendor who could deliver an app for Dusit Hotels & Resorts which matched our brand values. ReignDesign's team helped us every step of the way.”
Vice President Marketing
Dusit Thani Hotels & Resorts
Improving guest loyalty
A new Gold standard
While Dusit International has more than 400,000 members enrolled in their loyalty program Dusit Gold, members weren't always aware of the benefits of the program. Just by being a Dusit Gold member, guests receive 20% off at food and beverage outlets even when not a guest at the hotel.
We created a new virtual membership card which encoded the guest's information on a QR code, allowing guests to receive discounts more easily, and speed up check in.
FROM STAYS TO EXPERIENCES
Today's travellers want authentic experiences beyond the walls of their hotel.
Dusit partnered with innovative startups like TakeMeTour, as part of a new program called Dusit Experiences. Guests can book a private tour with a local expert.
We integrated the app with TakeMeTour, seamlessly passing the guests contact information and pickup details, to ensure a seamless experience.
At TakeMeTour, we believe that the best way to experience Thailand is to see it through the eyes of the locals.
We delivered the first version of the Dusit app for iOS and Android in under 3 months, on time and on budget.
“From creating a beautiful and user-friendly design, through developing bug-free iOS and Android apps, and integrating with our booking and loyalty providers, to submitting to the App Store: ReignDesign delivered on time and on budget. We look forward to working with their team to further enhance our guest experience.”
Vice President Marketing